Experiential

Our experiential retail stores in South Africa and abroad offer a unique shopping experience for international tourists. The combination of well trained staff and an understanding of the tourism markets positions us as a leading retailer in diamond, gem and fine jewellery. In addition, we offer a very special shopping experience with unmatched value and the confidence of certified quality.

Our flagship company, Jewel Africa, with a thousand square metres of showroom at Montecasino, Johannesburg and Buitengracht Street, CapeTown offer an educational observation area where clients can watch our in-house craftsmen manufacture fine diamond and gemstone jewellery.  Jewel Africa also have private dealing rooms and an onsite goldsmith for hand-made jewellery manufacturing.  It has the largest range of local and imported jewellery in South Africa with knowledgeable and qualified diamond grader sales staff and the most impressive and comprehensive collection of Tanzanite and other gemstones.